Marketing Analytics Course
About This Class
- 5 – 7 June
- Live Online Training
- 16 Lessons
This 3 day course will equip marketing managers and analysts in a variety of industries with the skills to make data-driven decisions. Delegates will gain the ability to extract and interpret key business insights for competitive advantage. Furthermore, it will help individuals understand and forecast how customers purchase products and services and how they respond to marketing initiatives.
This course is designed specifically for individuals working in marketing, aspiring to work in marketing analytics, or those in leadership positions looking to boost the efficiency and effectiveness of their marketing departments. It will also benefit middle and senior managers seeking to upgrade their knowledge and move their careers in a new direction.
The course will enable delegates make data-driven marketing decisions, define and evaluate brand, measure customer lifetime value, test hypotheses, and interpret outputs.
All principles and concepts are demonstrated with practical examples in Excel, which will form a portfolio of examples to which delegates can refer back to.
Local Fee
R 12,999
International Fee
$ 900
Download Brochure
Day 1
Day 2
Day 3
Who should attend
- Marketing Mangers
- Sales Managers
- Marketing Analysts
- Business Analysts
- Business Intelligence Managers
- Managers using data insights to make business decisions
- Executives handling large datasets
- Any general users of Excel for financial applications
Expert Trainer
The trainer for this course is a Chartered Accountant (SA), Associate Chartered Management Accountant, Chartered Global Management Accountant, with strong academic and industry experience. She holds a Master’s degree in Management Accounting and has more than nine years of lecturing experience at the University of Pretoria and North-West University respectively, for which she has received distinctive teaching awards.
As a lecturer, she specialised in Management Accounting, Costing, Financial Management and Business Strategy to students of various levels. This is besides providing business simulations, supervising research projects and external moderation and reviewing of other universities’ exam papers and study guides.
She has been delivering training to both government institutions and private sector companies in similar subject areas, including Microsoft Excel, financial and business skills training, as well as consultation in fields related to financial modelling in Excel, optimising power tools in Excel and Power BI.
